TERAZID EOOD IS AMONG THE STRONGEST TRADEMARKS IN BULGARIA

According to Business Superbrands independent research, the leading Bulgarian manufacturer of top quality glues, plasters and heat insulating materials TERAZID EOOD was qualified as one of the strongest brands on the Bulgarian market. It is the only building materials manufacturing company enlisted in the luxurious collection of the most popular brands in our country for 2008.

The Sales Manager of TERAZID EOOD, eng. Velin Alexandrov received a prestigious prize on a ceremony at the Central Military Club, on 2 April (Wednesday).

“This is recognition for the whole team of TERAZID who maintains and develops the brand every day”, said eng. Alexandrov, on taking the prize.
The “Business Superbrands” award is another one which TERAZID EOOD added to its international quality prize of Trade Leaders’ Club, the international Plovdiv Fair gold medal, the Certificate of Quality of the Bulgarian Building and Construction Chamber, the Golden Key prize and Golden Wing of Success prize. It is presented not only for good financial results achieved and identification, but for the active social responsibility of the companies as well.

500 Bulgarian globally familiar trademarks were selected for Business Superbrands in our country. 55 among them were enlisted in the luxurious collection of the most popular brands in our country for 2008 on a ceremony at the Central Military Club.
Business Superbrands is a project of Superbrands world organization which implements the promotional programme of the same name in more than 60 countries and distinguishes (awards) the strongest brands within the national market.

Brand selection and assessment procedures are universal for all countries which implement the Superbrands programme. The selective process is realized in two stages: by a confidential voting of the members of the independent jury of experts – the Board of Business Superbrands Bulgaria and by a representative Internet voting of the “business professional community”.

Internet voting participants have classified the decisive factors for successful business brand in the following order: Quality products/services – 82,2%; Excellent reputation – 62,7%; Highly skilled personnel – 60,8%; High identification level – 60,8%; Financial stability -55,4%; Innovative products and services – 52,4%; Strong media profile -41,3%; Corporate social responsibility -30,4%; International presence – 29,5%; Forcible research programme – 24,7%.